Offer Free Services

Offer free online services or utilities from your web site. They could be search engine submitting, copywriting, proofreading, etc. The service or utility should be helpful to your target audience. For example, if your target audience is e-book publishers, offer them a free e-book creation service.

Be Descriptive

Describe your freebie to sound more attractive. For example, instead of "free report" you could say, "free never-released top secret document". Another example, "Download our "never-seen-before" free report!" You need to describe it so it raises their curiosity and interest.

Use Your Content As 'Bait'

Tell your website visitors that they have the right to republish your e-zine’s content on their own web site if they subscribe to your free e-zine. For example, you could say, "Subscribe to our free e-zine and we will give you the right to republish our content on your website or in your e-zine!"

Give Unto Others...

Build rapport with your potential customers by teaching them something new. Provide them with free e-books, articles, tips, courses, etc. Offer them a free weekly e-zine. Include new, original articles, interviews with experts, case studies, web site
profiles, news stories, etc.

Closing Points

Always use a "P.S." at the end of your ad copy. This is where you either want to repeat a strong benefit or use a strong close, like a free bonus. For example, "P.S. You can get (product), worth over ($), for the low price of ($)!" Another example, "P.S. I can not guarantee the (No.) bonuses will be here tomorrow!"

Web Rings for Links

Join or create a web ring. A web ring is a group of web sites on a similar subject that have agreed to link together. To find a web ring to join, type the keywords "web rings" into your search engine of choice. Just think, everyone who participates in the web ring is linked to your web site.

Offer Free Bonus Items

Offer daily or weekly visitor bonuses. This will increase your repeat traffic and sales because your visitors will visit regularly to get the visitor bonuses. For example, you could say, "Every week I will be giving away a new e-book to my web site visitors. Sign up to be reminded when it's ready each week."