List Your Benefits and Features

Make a complete list of your product's benefits and features. Begin your ad with the most important benefit either in your headline or first sentence. For example, your headline could say, "Write Joint Venture Proposals In Minutes!" Another example, "Would You Like To Work At Home?"

Give Free Reports To Drive Website Traffic

Utilize a simple form of viral marketing. Write, or have someone else write, a small report with your ad included in it and allow others to give it away. For example, in your report say, "You have our permission to give this report away." Another example, “Give this report away to your visitors or newsletter subscribers.”

Increase Your Affiliate Commissions

Make more commissions from the affiliate programs you join by giving your own endorsements for the products. They usually pull more sales than ads. For example, you could say, "This e-book sent chills up my spine! I highly recommend buying it!" Another example, "All I have to say is, ‘Wow! It's that good!’"

Check Your Links!

Test your web site regularly for ordering glitches, bad links, broken graphics, etc. These types of errors will make your business look unprofessional. If your visitors can't order, navigate to where they want to go, or see pictures of your product, they likely won't revisit or order.

Offer Free Online Tools

Offer free online tools your visitors can use right at your web site. It could be a search engine submitter, ad or letter templates, e-book compiler, etc. If they like them, they will revisit your web site again and again to use them and tell all their friends about them.

Don't Get Too Personal

When you ask someone to sign up to receive a freebie, don't ask for really personal information. This is a fast way to lose a potential prospect. For example, if you ask them for information they want to keep personal, they might not want sign up. Another example, if you ask for too much information, they may not have the time or patience to fill it all out.

Brand Your Benefits

Repeat the 3 most powerful or appealing benefits of your product or service throughout your ad copy. Repetition can brand your product's benefits quicker in your prospect’s mind. They will be able to store the information more quickly and effectively in their subconscious mind. Just rewrite them with different wording so your prospects don't get bored with your ad.